Speaking to the press on the sidelines of the conference, Mr. Vuong Xuan Nguyen, Director of the Institute of Economics, Culture, and Arts, emphasized that promoting traditional cultural values in the development of craft villages is one of the crucial factors in maintaining national identity and boosting local economy.
According to the Director, Hanoi currently has 1,350 craft villages and trade villages, including 331 recognized traditional craft villages. These villages encompass 47 out of 52 traditional trades nationwide, spread across 25 districts and towns. The estimated annual revenue of these craft villages exceeds 24 trillion VND.
"Although the total contribution of the craft village economy has continuously grown and achieved significant accomplishments, especially in providing jobs and contributing to social welfare, this development has not yet matched the potential of Hanoi's craft villages. The recently amended Capital Law by the National Assembly will create strong policies to encourage rural economy in Hanoi and specifically the craft sector, giving new momentum for rapid, strong, and sustainable development," shared Mr. Vuong Xuan Nguyen.
Additionally, Mr. Nguyen suggested that Hanoi should focus on a group of solutions to harness the tangible and intangible cultural values of each locality in the OCOP program and new rural construction to enhance added value. This would create unique products with cultural imprints of each locality, thereby creating competitive advantages, promoting cultural exports, and attracting tourism.
Accordingly, the Director of the Institute of Economics, Culture, and Arts recommended seven solutions to harness cultural values in the preservation and development of craft villages in Hanoi:
- Preserve and Develop Traditional Crafts: Support training and apprenticeship for the younger generation, encouraging them to develop traditional techniques and create new products based on existing foundations.
- Combine Cultural Tourism: Utilize craft villages to develop tourism, creating tours and real-life experiences in craft villages to introduce traditional culture to domestic and international tourists.
- Build Product Brands: Register brand protection and build appealing brand stories based on the history and cultural values of craft villages, thereby enhancing the value and reputation of products in the market.
- Apply Technology and Modern Marketing: Use information technology and social media to promote products, effectively reach customers, and enhance online sales channels.
- Government Policy Support: Propose and implement government support policies for craft village development such as preferential loans, tax exemptions, and infrastructure investment.
- Create Learning and Cultural Exchange Environments: Organize seminars, exhibitions, and cultural festivals for craft village artisans to exchange, learn from each other, and introduce their products to the public.
- Develop High-Quality Products: Ensure product quality, maintain and enhance production standards to meet the increasing market demands.
Promoting traditional cultural values not only helps preserve national heritage but also contributes to the sustainable development of craft villages, creating many job opportunities and improving the lives of local people.
The Institute of Economics, Culture, and Arts (IACE) is a scientific and technological organization operating under the Law on Science and Technology and related documents, supervised by relevant state agencies. The institute is headed by journalist Vuong Xuan Nguyen.
The objectives and direction of the Institute of Economics, Culture, and Arts are to closely link scientific research, apply research results to practical activities, perform cultural and artistic practices; provide consulting services to individuals and organizations on economic, cultural, and artistic development, contributing to improving the material and spiritual life of the people to meet the country's development needs in the context of international integration.
The Institute's motto is "Rule of Law - Connect Potential - Increase Value - Sustainable Development."
